The elimation of fluorescent lighting started from the sign industry.

During a discussion with a customer in the sign market about the use of LED lighting, we were introduced to tape-style lighting solutions. This marked the beginning of our vision to develop a product line as an alternative to neon tubes and traditional surface lighting in signage applications.

With the rapid shift from conventional light sources to LED technology, we quickly established a strong presence in the market by being among the first to offer a comprehensive lineup of commercial LED products.

Moreover, our ultra-thin design, measuring just 4.5 mm in width and 10 mm in height, along with innovative features such as bendable and cuttable, was unprecedented for lighting solutions at that time. This innovative design generated significant interest, and its demand led to numerous requests for product specification enhancements, serving as a crucial first step toward full-scale product development.