Automotive market pioneered by lighting technology

When we launched our new business, we challenged ourselves to develop new markets through our innovative lighting products. We particularly focused on entering the automotive industry’s visual inspection sector, convinced that our technology could provide significant solutions to existing challenges in this field.

Since we had no prior knowledge of this market, establishing relationships and understanding the industry’s unique business practices and customer channels required considerable time and effort. Entering the market posted a major challenge.

However, through this experience, I realized the fundamental difference between merely “selling” the products and truly making a strategic way of “selling” has become the cornerstone of our current proposal development.