Exceeding customer expectations and providing value

The development of this series was initiated in response to customer feedback indicating a lack of reliable, low-power-consumption lighting fixtures and that “the range of designs was becoming narrower” due to stricter regulatory standards on energy efficiency.

To ensure a consistent color tone across all luminaires, we undertook the ambitious task of updating 18 existing products simultaneously, including tapelights, dotless fixtures, and curved lighting solutions. This was an enormous challenge, requiring extensive effort and coordination.

Through this development process, we not only exceeded our customers’ expectations but also earned a strong reputation by taking market challenges seriously and proactively addressing them. This experience reinforced the importance of delivering value beyond just the products themselves, especially the significance of understanding and responding to customer needs.